About Us
My name is Adam Huss. I fell in love with Pinot Noir in college, at the University of Iowa, when after months of cheap and illegal 
wine purchases from "Dirty" John's Grocery and Liquor Mart, I turned 21 and could finally buy wine from anywhere.
To celebrate I went to the local co-op and asked for a recommendation in my price range, and soon walked home with a bottle of Oregon Pinot Noir. I don't remember any details of the name or vintage, but I do remember that the flavor was so surprisingly arousing that I became aware for the first time that things like the "growing region" and the "varietal" a) existed, and b) were important to the enjoyment of a wine. It was also the first time that an alcoholic beverage became about more to me than just the alcohol.
I immediately recommended the Pinot to my roommates... and unknowingly started a habit that has led me countless times up and down the west coast of the USA (literally and metaphorically) sipping and sampling, gulping and guzzling, discovering, enjoying, and recommending what I have come to consider to be some of the most delicious wines in the world - California and Oregon Pinot Noirs.
I've been tasting and recommending Pinot Noirs for over 15 years. My tasting notes and articles about Pinot Noir and its pleasures have been published in numerous print and online publications.
Purpose
The purpose of this site is to recommend Pinot Noirs that you can purchase online. I'd like to be that friend who you can call up and say, "I need a good wine for X. What do you suggest?" And you can trust implicitly that whatever I recommend will be both perfect for X, and totally yummy. You can consider PinotNow.com my home phone for Pinot Noir recommendations.
Pinot Noir was my first love, and continues to make my taste buds very happy. It's always my first choice, and I feel confident recommending the ones I love to almost anyone. It's one of the most versatile wine varietals in terms of food pairing, and for me it's the most inspiring.
I'd also like you to have fun with this site. To me the jargon of wine tasting is as funny as it is helpful. You have to laugh at yourself when waxing poetic about the "nose" or the "body" or the "mouth feel" of a wine. So you can expect my recommendations to have a sense of humor. I think you learn better while you're laughing.